Episode: 186
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Josh Bruni joins Alec for a conversation on the intersection of technology, wellness, and human health. He shares how his career path—from sports merchandising with the Utah Jazz to leading marketing and growth for major consumer brands—ultimately led him to Aires Tech and the mission of redefining how we live with technology. Josh reflects on lessons from working at companies like Ancestry.com, Pacsun, and NordicTrack, and how the pace of innovation shaped his understanding of human behavior in a digital world. The discussion moves into the impact of non-native EMFs on wellbeing, how Aires is pioneering solutions for “electric health,” and why awareness of our technological environment is becoming as essential as clean water, nutrition, and sleep.
Josh’s early career in merchandising and data-driven strategy with the Utah Jazz.
Insights from building and growing companies like Pacsun, 7 For All Mankind, and Ancestry.
Understanding the effects of non-native EMFs and why they matter in today’s world.
How Aires Tech is making electromagnetic awareness part of everyday wellness.
Balancing technological progress with human intuition and long-term wellbeing.
The risks of over-reliance on technology for navigation and decision-making.
About Josh Bruni
Josh Bruni is a seasoned entrepreneur and growth strategist with over 20 years of experience building and scaling consumer brands across fashion, wellness, and tech. He has led marketing and e-commerce for companies including Pacsun, NordicTrack, 7 For All Mankind, Ancestry.com, and Reckitt Benckiser, and has helped launch and advise multiple startups such as Altra Footwear, Lendio, and TeeFury.
Now as CEO of Aires Tech, Josh is leading efforts to make the electromagnetic environment a recognized pillar of health—on par with clean water, nutrition, and sleep. His work is focused on bridging the gap between innovation and human health, empowering people to live better in a technology-saturated world.
Links
Aires Tech — Use discount code TWF25 for 25% off
Aires Certified Space
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*This material may not be published, broadcast, rewritten or redistributed in whole or in part without expressed written permission from The Way Forward, LLC. The purpose of this presentation is to convey information. It is not intended to diagnose, treat or cure a condition; nor is it to be considered medical or legal advice, opinion or recommendation. This information is presented in the spirit of service for all.*
Show Minutes
00:00:00 – Calming the Waves: nnEMFs, Electric Health & Aires Tech
00:01:30 – Josh’s Background
00:06:50 – The Impact of AI on Critical Thinking
00:19:50 – Aires Tech Foundation Story
00:33:00 – What is Non-Native EMF and How Does it Affect Us?
01:06:50 – How Aires Tech Works
01:21:31 – Understanding Silicon Resonator Technology
01:27:26 – Understanding EMF and Health Impact
01:57:06 – How EMF Impacts Nature
01:59:20 – Impact of EMF on Bees and Hives
02:05:47 – Transformative VR Therapy Experience
02:14:58 – EMF Cell Phone Studies
02:28:17 – Geometry and Energy Manipulation
02:35:01 – Empowering Choices for Health and Environment